Bi-Bright, Mastervision brand in the North-American market, was at the Arab Education Summit that occurred in May 7 and 8, in the Jordan capital Amman.
This summit was inaugurated by Her Majesty Queen Rania of Jordan and had a strong media coverage from press all over the Middle East and the Persian Gulf. The event aimed at creating opportunities for contact between educational technology industries and the governments and Universities from nearly all the Arab countries, counting with the presence of education, communication and technology ministers, as well as representatives of Universities.
This summit was composed by two parts:
- Lectures and round tables
- “One to One” Meetings with government and universities representatives.
Bi-Bright had its own space where it displayed its interactive solutions with exclusive meeting with ministers from Jordan, Libya, Kurdistan and Egypt, and with many representatives from universities. New contacts were also made with all other representatives that went to the summit.
In these meetings Bi-Bright displayed its latest solution in interactive whiteboards and software, and the unanimous opinion that this product and concept is extremely useful for education.
The main objective of Bi-Bright’s participation in this event was to increase brand awareness, in a region that has vast financial resources and is making great investments in the education, namely equipping schools. The objective of the representatives Bi-Bright contacted during the summit, is to equip schools with the latest communication media, namely interactive whiteboards.