News

Mastervision at the Ambassador Business Development Road Show

Mastervision has participated at the Ambassador Business Development Road Show, between 28th April and 1st May, in Boston.

The event gave to Mastervision the opportunity to explore new business opportunities with US companies, particularly in the Education sector as Massachusetts Office of International Trade & Investment, Mass Technology Collaborative, Mass Life Science Center, Mass Challenge, Northeastern University, Cambridge Innovation Center, Mass High Tech Council and MIT Lab.

The Road Show included briefings from local companies, visits to local corporate headquarters, meetings with media and government officials, as well as private meetings for interested executives.

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Bi-bright conquering America

The United States of America Embassy in Portugal organized last April 28th to May 3rd, a corporate mission to the cities of Boston, New Bedford and Kansas City, with 25 Portuguese corporations and institutions in which was included Bi-Bright.
The objective of this mission was to stimulate the investment and bilateral commerce between the United States and Portugal. According to the US Ambassador, Allan Katz, this mission “was probably the best trip of all corporate missions” the embassy as organized. The ambassador also stressed that he believes “that the contacts made will have a positive effect”.
As part of its strategy of expansion in the North American market, this mission and the contacts made, were very important for Bi-bright, and may generate new business opportunities.
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Bi-Bright qualifies at “Qualifica”

Bi-Bright was at the exhibition QUALIFICA - Feira de Educação, Formação, Juventude e Emprego at EXPONOR, that occured from April 26 to 29, alongside it’s partner brands Magalhães and Famasete.
The elevated number of visitors of this exhibition, the market analysis and the opportunity to reinforce the company image, were the main reasons that supported Bi-bright’s participation in this educational event.
The 120 exhibitors offered seminars, conferences, workshops, contests, exhibitions and demonstrations to visitors, providing a strong dynamic to this Educational and Formative tradeshow, opening doors to careful thought about different challenges of the today’s world.
Being early to establish any definitive conclusions of Bi-bright’s participation at QUALIFICA, it is expected a good reaction in the Portuguese market, by fomenting new sales and increasing the brand and products notoriety.
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Bi-bright is a success at the Arab Education Summit

Bi-Bright, Mastervision brand in the North-American market, was at the Arab Education Summit that occurred in May 7 and 8, in the Jordan capital Amman.

This summit was inaugurated by Her Majesty Queen Rania of Jordan and had a strong media coverage from press all over the Middle East and the Persian Gulf. The event aimed at creating opportunities for contact between educational technology industries and the governments and Universities from nearly all the Arab countries, counting with the presence of education, communication and technology ministers, as well as representatives of Universities.

This summit was composed by two parts:
- Lectures and round tables
- “One to One” Meetings with government and universities representatives.

Bi-Bright had its own space where it displayed its interactive solutions with exclusive meeting with ministers from Jordan, Libya, Kurdistan and Egypt, and with many representatives from universities. New contacts were also made with all other representatives that went to the summit.
In these meetings Bi-Bright displayed its latest solution in interactive whiteboards and software, and the unanimous opinion that this product and concept is extremely useful for education.
The main objective of Bi-Bright’s participation in this event was to increase brand awareness, in a region that has vast financial resources and is making great investments in the education, namely equipping schools. The objective of the representatives Bi-Bright contacted during the summit, is to equip schools with the latest communication media, namely interactive whiteboards.
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